Meet Amit Anand

Hey there!

I’m Amit, a Digital Eco system and Marketing Technology Delivery Leader with over two decades of freelance experience. I’ve had the pleasure of partnering with 25 global digital agencies to deliver results and drive revenue for 46 leading brands.

Transforming vision into remarkable outcomes.

Launching new digital initiatives, reviving stalled programs, or scaling operations, I partner with global brands, agencies, and entrepreneurs to bring ideas to life at any stage.

With a finely tuned grasp of disciplines like UX, design, data, technical development, content, and technology both onshore and offshore, I orchestrate expert teams, leveraging existing resources or building new ones to deliver seamless progress and impactful results.

20 years of hands-on experience with 46 leading brands

Diageo Brand Logo
Invesco Brand Logo
UBS Brand Logo
Fitbit Brand Logo
TFL Brand Logo
Ryman Brand Logo
Kuoni  Brand Logo
Fairy Brand Logo
Dove Brand Logo
London Gatwick Brand Logo
Mylan Brand Logo
Morrisons Brand Logo
American Express Brand Logo
Phillips  Brand Logo
Natwest Brand Logo
Nationwide Brand Logo
Coca Cola Brand Logo
Unison Brand Logo
Samsung Brand Logo
Apple Brand Logo
Mazda Brand Logo
Lotto Social Brand Logo
Audi Brand Logo
Pot Noodle Brand Logo
Hellmans Brand Logo
PG Tips Brand Logo
Costa Coffee Brand Logo
Barclays Brand Logo
Roche Brand Logo
Bwin Brand Logo
Jaguar Brand Logo
Merck Brand Logo
Kia Brand Logo
Landrover Brand Logo
Nissan Brand Logo
Renault Brand Logo
Kelloggs Brand Logo
Shell Brand Logo
Landmark Group Brand Logo
Durex Brand Logo
EE Brand Logo
Easy Jet Brand Logo
Blackberry Brand Logo
The Co-Operative Bank Brand Logo
VW Brand Logo
RBS Brand Logo

Trusted by 25 leading global digital agencies in London and beyond to deliver exceptional results for their clients

Angel London Tube Station Logo
Holborn London Tube Station Logo
Oxford Circus London Tube Station Logo
Farringdon London Tube Station Logo
Russell Square London Tube Station Logo
Old Street London Tube Station Logo
Victoria London Tube Station Logo
Baker Street London Tube Station Logo
Freedman Agency Logo
Wunderman Thompson Agency Logo
London Bridge London Tube Station Logo
Camden Town London Tube Station Logo
Isobar Agency Logo
Media Arts Agency Logo
Regents Park London Tube Station Logo
Covent Garden London Tube Station Logo
Shoreditch London Tube Station Logo
Farringdon London Tube Station Logo
Digitas Health Agency Logo
Havas Group Agency Logo
Farringdon London Tube Station Logo
Farringdon London Tube Station Logo
Canary Wharf London Tube Station Logo
Tottenham Court Road London Tube Station Logo
South Kensington London Tube Station Logo
Baker Street London Tube Station Logo
Barbican Tube Station Logo
Putney Bridge London Tube Station Logo
Cheil Agency Logo
Hogarth Agency Logo
Cannon Street London Tube Station Logo
Farringdon London Tube Station Logo
Syzygy Agency Logo
DareAgency  Logo
Analog Folk Agency Logo
BBH Agency Logo
Spark44 Agency Logo
McCann Health Agency Logo
Publicis Poke Agency Logo
VCCP Agency Logo
Digitas Agency Logo
Possible Agency Logo
Cake Agency Logo
OgilvyOne Agency Logo
Publicis Agency Chemistry Logo
Huge Agency Logo
Blueprint Partners Agency Logo
Other Agency Logo

The winning direction, guided by my approach

Talent, Operational Excelence, Smart Technology, Smart Technology Choices, Delivery Excellence.

Success depends on how well people, processes, technology and delivery come together. My approach focuses on making sure these three work seamlessly, creating sustainable, scalable results that lead to long-term success.

  • Empowering teams is fundamental to every project I manage. I cultivate an environment of collaboration, transparency, and ongoing learning, ensuring that everyone, whether subject matter experts or project leaders, can contribute meaningfully to the project's success.

  • A clear, structured process is key to efficient project completion. I adapt and refine methodologies—be it agile, waterfall, or hybrid—to fit the project’s specific needs. This approach streamlines each phase, from planning to execution, minimizing risks and boosting productivity.

  • While I trust subject matter experts for technical execution, my broad tech knowledge allows me to make strategic choices about tools and platforms that best align with the project’s objectives. This ensures technology not only supports but drives innovation and efficiency.

  • Timely and successful project delivery is my priority. By aligning people, processes, and technology, I ensure projects are completed on schedule and within scope. I focus on clear communication, risk management, and adaptability to address any challenges that arise, guaranteeing a smooth delivery that meets or exceeds expectations.

Programme & Project Leadership

I’ve successfully managed large-scale digital programs, making sure each initiative stays in line with the established frameworks, but is still flexible enough to adjust to the specific needs of each project. My approach includes:

  • Guiding teams through the complexities of digital transformation by leveraging existing or creating new governance structures while pushing boundaries to meet project goals.

  • Delivering key milestones across various platforms, ensuring every component from content creation to backend development integrates seamlessly into the broader omni-channel strategy.description

  • Fostering a collaborative environment where team members can thrive, remove blockers, and execute their work efficiently.

Services